Read the following passage and blacken the letter A, B, C, or D on your answer sheet to indicate the correct answer to the following questions.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
What does the passage mainly discuss?
Giải bởi Vietjack
Đoạn văn chủ yếu thảo luận điều gì?
A. Cách phát triển một kế hoạch quảng cáo thành công
B. Vai trò trung tâm của quảng cáo trong việc bán sản phẩm
C. Lịch sử quảng cáo ở Hoa Kỳ
D. Kỹ thuật và công nghệ nghiên cứu thị trường mới
Thông tin:
Advertising relies on the techniques of market research to identify potential users of a product
Advertising is also making use of new technologies.
Tạm dịch:
Quảng cáo dựa trên các kỹ thuật nghiên cứu thị trường để xác định người dùng tiềm năng của sản phẩm
Quảng cáo cũng đang sử dụng các công nghệ mới.
Choose D.
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They received such a good advice from their teachers that they all studied very well.
If you want to get a good result in every work, you should have a constancy.
Lady Liberty has long been a symbol of free and hope to people all over the world, but have ever wondererd where she came from?
We all wish to create a friendly and supportive environment ________ to learning
She really treasures the __________ car that she inherits from her grandfather
"Sorry for being late. I was ____________ in the traffic for more than an hour”
Peter likes classical music. His brother, ___________, like all kinds
Mark the letter A, B, C or D on your answer sheet to indicate the word with the main stress different from that of the other three words in each question.
Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
With his good sense of humour, Martin is quite ______ with the students
The man standing next to our father is a persuasive speaker with a natural talent _____ leadership.
The greater part of London ______ of wood, but after the great fire, wider streets and brick housses ________
Mark the letter A, B, C or D on your answer sheet to indicate the word with the main stress different from that of the other three words in each question.
Read the following passage and blacken the letter A, B, C or D on your answer sheet to indicate the correct word for each of the blanks in the following question.
Why is it that many teenagers have the energy to play computer games until late at night but can't find the energy to get out of bed in time for school? According to a new report, today's generation of children are in danger of getting so (20) _______ sleep that they are putting their mental and physical health at risk. Adults can easily survive on seven to eight hours' sleep a night, (21) _____teenagers require nine or ten hours. According to medical experts, one in five youngsters gets anything between two and five hours' sleep a night less than their parents did at their age.
This (22) ______ serious questions about whether lack of sleep is affecting children's ability to concentrate at school. The connection between sleep deprivation and lapses in memory, impaired reaction time and poor concentration is well (23) _________. Research has shown that losing as little as half an hour's sleep a night can have profound effects on how children perform the next day. A good night's sleep is also crucial for teenagers because it is while they are asleep (24) they release a hormone that is essential for their 'growth spurt' (the period during teenage years when the body grows at a rapid rate. It's true that they can, to some extent, catch up on sleep at weekends, but that won't help them when they are dropping off to sleep in class on a Friday afternoon.
The word "this" in bold type in paragraph 1 refers to ___________
