Thứ sáu, 15/11/2024
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Câu hỏi:

23/07/2024 991

Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43

      As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast. 

      For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open. 

      Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services." 

      Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first. 

(source: https://which-50.com/)

Question 39: What does the passage mainly discuss?

A. Knowledge drives behavior, loyalty, satisfaction

B. A far-reaching cultural transformation

C. The importance of experience to competitive advantage

Đáp án chính xác

D. Businesses are unwilling to disrupt themselves

 Xem lời giải

Trả lời:

verified Giải bởi Vietjack

Kiến thức: Đọc hiểu

A. Kiến thức thúc đẩy hành vi, lòng trung thành, sự hài lòng

B. Một sự chuyển đổi văn hóa sâu rộng

C. Tầm quan trọng của trải nghiệm đối với lợi thế cạnh tranh

D. Các doanh nghiệp không sẵn lòng phá vỡ chính mình

Thông tin: As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organisations who use designed experiences as a weapon to cut through the most competitive of markets

Tạm dịch: Vì khách hàng chọn thương hiệu dựa trên cảm giác của họ thay vì sản phẩm hoặc dịch vụ thực tế, sẽ có lợi thế nội tại cho những tổ chức sử dụng trải nghiệm được thiết kế như một vũ khí để vượt qua sự cạnh tranh nhất của thị trường 

 Chọn đáp án C

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HISTORY LESSONS

“History is the version of past events that people have decided to agree upon"

Naponeon Bonapart

Think of three historical figures. What do you know about them? Where did you get your information from? The chances are that you either read it somewhere or someone who read it somewhere told you about it. Did you ever think about who wrote down these facts? How can you be sure that they are true? The thing is, many historical “truths” are historical myths. 

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Think about the discovery of America. What's the first name that comes to mind? More than likely it's Christopher Colombus.Was America really discovered by him? He had set out to reach Asia and that's where he thought he was when he came to America. But there were many people there before him. The first ones were certainly the Native Americans, thousands years before 1492. Where had they come from? Even the Vikings had made a number of expeditions, with Leif Eriksson landing there in around 1000 A.D. Perhaps Amerigo Vespucci was the discover of America. After all, unlike Columbus before him, he was the first fifteen - century explorer to realise where has was, or rather, where he definitely wasn't. so, maybe the word “re-discover” is more accurate when it comes to Columbus, if history is to give him any credit at all.

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