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Câu hỏi:

23/07/2024 522

Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43

      As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast. 

      For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open. 

      Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services." 

      Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first. 

(source: https://which-50.com/)

Question 43: What does the phrase "stepping stone" in paragraph 4 mean?

A. A person who travels without settling down for any significant period of time 

B. An asset or possession prized as being the best of a group of similar things.

C. An action or event that helps one to make progress towards a specified goal.

Đáp án chính xác

D. An important clue to understanding something that is challenging or puzzling.

 Xem lời giải

Trả lời:

verified Giải bởi Vietjack

43.

Kiến thức: Đọc hiểu

A. Một người đi du lịch mà không ổn định trong một khoảng thời gian dài.

B. Một tài sản được đánh giá là tốt nhất trong một nhóm những thứ tương tự

C. Một hành động hoặc sự kiện giúp một người tiến tới một mục tiêu được chỉ định

D. Một manh mối quan trọng để hiểu một cái gì đó là thách thức hoặc câu đố

Stepping stone: bước đệm

Thông tin: Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerrings

Tạm dịch: Hãy suy nghĩ về điều đó một lúc. Bạn có nhận thấy rằng những trải nghiệm tốt hơn, dẫn đến những mối quan hệ tốt hơn, đó là bước đệm cho nhiều dịch vụ hơn? 

 Chọn đáp án C

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Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 44 to 50 

HISTORY LESSONS

“History is the version of past events that people have decided to agree upon"

Naponeon Bonapart

Think of three historical figures. What do you know about them? Where did you get your information from? The chances are that you either read it somewhere or someone who read it somewhere told you about it. Did you ever think about who wrote down these facts? How can you be sure that they are true? The thing is, many historical “truths” are historical myths. 

Let's take some examples. In America, 4th July is Independence Day, the most important day in the American Calendar, which Americans celebrate with parades and fireworks. It was on 4th July, 1776 that Congress approved the Declaration of Independence. It was a good start. However, the struggle continued for another seven years after this, with some of the most brutal fighting in the whole war, as King George III was not willing to grant America total Independence, which was the only arrangement that the American leaders would accept. So the fighting continued. The first draft on a Treaty of Peace was signed in November 1782 and in February 1783 the King officially announced that the war would soon be over. This led to the signing of the Treaty of Paris on 3rd September that same year.

Think about the discovery of America. What's the first name that comes to mind? More than likely it's Christopher Colombus.Was America really discovered by him? He had set out to reach Asia and that's where he thought he was when he came to America. But there were many people there before him. The first ones were certainly the Native Americans, thousands years before 1492. Where had they come from? Even the Vikings had made a number of expeditions, with Leif Eriksson landing there in around 1000 A.D. Perhaps Amerigo Vespucci was the discover of America. After all, unlike Columbus before him, he was the first fifteen - century explorer to realise where has was, or rather, where he definitely wasn't. so, maybe the word “re-discover” is more accurate when it comes to Columbus, if history is to give him any credit at all.

Everyone believes such historical "facts” because, like you, they got them from what they thought was a reliable source. But how can such things be written down in the first place? One of the reasons must be that history is seldom “cut - and - dried”. The events are often complicated and messy. The achieving of American independence was a lengthy affair. Presumably 4th July was chosen as the date to celebrate because it was seen as more significant than the date of the actual end of the war. Another reason is that such myths always contain a grain of truth. Columbus was not the first person to travel to America, but he was the first fifteenth-century explorer to go there. His “re-discovery” was, from a historical point of view, extremely significant for Europe since his voyages opened up large-scale commerce between Europe and America.

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