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Câu hỏi:

20/07/2024 149

How do companies determine the price they charge for a product?

A. By basing their prices on advertising costs and competitor prices

B. By including the cost of advertising in the overall costs.

Đáp án chính xác

C. By determining the overall costs of making the products.

D. By choosing perceived value or manufacturing costs.

 Xem lời giải

Trả lời:

verified Giải bởi Vietjack

Các công ty quyết định giá họ đưa ra cho một sản phầm bằng cách nào?

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Quyết định chi phí toàn bộ để làm ra sản phẩm

Chọn giá trị cảm nhận hoặc chi phí sản xuất

Đáp án: B. Giải thích:

Thông tin nằm ở: “The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them.” (Chi phí cho chiến dịch quảng cáo càng cao thì giá phải trả của người tiêu dùng càng cao. Các công ty được phép đặt giá cao vì người tiêu dùng đã cho thấy họ sẽ tiếp tục trả tiền cho họ).

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