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Câu hỏi:

30/06/2024 649

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

Which of the following is responsible for Coke’s additional success? 

A. The temperance movement 

Đáp án chính xác

B. Its attracting name 

C. Pemberton’s good business sense 

D. Coca–Cola’s great taste 

 Xem lời giải

Trả lời:

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Kiến thức: Đọc hiểu

Giải thích:

Điều nào sau đây là lý do cho thành công hơn nữa của Coke?

   A. Phong trào phản đối đồ uống có cồn        B. Cái tên đầy thu hút của nó

   C. Tầm nhìn kinh doanh tốt của Pemberton   D. Hương vị tuyệt vời của Coca–Cola

Thông tin: The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time.

Tạm dịch: Đồ uống càng thành công hơn nhờ có một phong trào phản đối đồ uống có cồn lớn và phổ biến ở Mỹ vào thời điểm đó.

Chọn A

Dịch bài đọc:

Không có gì đáng ngạc nhiên khi quê hương của cola là miền Nam nước Mỹ nóng và ẩm. Khu vực này từ lâu đã chuyên tạo ra những lon nước giải khát thơm ngon. Một người buôn bán ở Atlanta, Georgia tên là John Pemberton đã tạo ra thương hiệu đồ uống nổi tiếng nhất thế giới vào những năm 1880. Tuy nhiên, có vẻ như rõ ràng rằng anh ta không biết nó sẽ trở nên khổng lồ như thế nào.

Giống như nhiều dược sĩ người Mỹ thời đó, Pemberton đã phản đối việc uống rượu và muốn sản xuất một loại nước ngọt kích thích. Đầu tiên, ông ấy làm " Coca phiên bản Rượu vang Pháp", được làm từ lá coca. Sau đó, ông ấy bắt đầu thử nghiệm với hạt cola. Cuối cùng, ông ấy đã thành công tạo ra sự kết hợp của cả hai mà ông ấy đã thấy ngọt, nhưng không quá ngọt. Quyết định rằng "hai chữ C sẽ có vẻ hợp khi quảng cáo", ông đặt tên cho nó là Coca–Cola.

Phát minh của Pemberton nhanh chóng trở nên phổ biến. Đến năm 1905, "Coke" đã được quảng cáo trên toàn quốc như là "Thức uống không cồn tuyệt vời đến từ thiên nhiên". Đồ uống càng thành công hơn nhờ có một phong trào phản đối đồ uống có cồn lớn và phổ biến ở Mỹ vào thời điểm đó. Trong những năm 1920, rượu đã bị cấm và doanh số của Coke tăng đáng kể. Tuy nhiên, chúng vẫn tiếp tục tăng ngay cả sau khi luật được thiết lập lại.

Một lý do khác cho sự nổi tiếng của Coke là tầm nhìn kinh doanh tốt. Một năm sau khi ông phát minh ra nó, Pemberton đã bán Coca–Cola cho Asa Griggs Candler chỉ với $283,26! Candler là một thiên tài tiếp thị, và vào thời điểm ông bán Công ty Coca–Cola vào năm 1919, nó trị giá 25 triệu đô la. 

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