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Read the following passage and blacken the letter A, B, C, or D on your answer sheet to indicate the correct answer to the following questions. 

   Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. 

   Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. 

   Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. 

   In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. 

   Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. 

What does the passage mainly discuss? 

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 36 to 42

World leaders love to present trees as the answer to our climate change woes. Earth has room for another

0.9 billion hectares of them, which could buy us an extra 20 years to decarbonise our societies by locking up emitted carbon. But many countries are terrible at even holding onto their existing carbon-rich trees. However, this problem isn’t caused solely by lower-income countries, as a recent study published in Nature Ecology & Evolution made clear by linking deforestation to international trade. High-income countries, like the UK, Japan and Germany, are driving deforestation abroad with their demand for beef, soya, palm oil and other goods.

Last year’s increase in tree cover loss, which includes deforestation as well as natural losses, such as through fire, is especially galling because 2020 was the deadline a host of countries and businesses set for halving deforestation from 2014 levels. The timing also poses a headache for the United Nations and those hoping for a good outcome at this year’s COP26 climate summit in November.

Alarming deforestation trends in Brazil under President Jair Bolsonaro saw Norway and Germany halt funds to Brazil for protecting the Amazon rain forest in 2019. The situation is no better today, with Brazil losing 1.7 million hectares in 2020, three times that of the country with the next biggest losses, the Democratic Republic of the Congo. Moreover, Brazil’s increase in loss was more than twice the global average, at 25 per cent. Boosting climate aid to Brazil in that context poses a tricky conundrum for high income countries.

These rates of tree cover loss have a huge climate impact. Mikaela Weisse at the WRI and her colleagues estimate last year’s loss released about 2.6 billion tonnes of carbon dioxide, roughly on a par with India, the world’s fourth biggest emitter. Continuing with such colossal emissions will wipe out the amount of CO2 that tree planting is expected to absorb.

It is time for world leaders to get a grip. If we are to stand any chance of meeting the world’s climate goals, governments must take deforestation as seriously as they do transforming their energy systems. Politics can make stopping deforestation hard. The European Commission and UK government are considering using trade deals and regulations to apply pressure on countries such as Brazil to curb deforestation. However, this may not be viewed well by Brazil. Globally, there is hope. Forest loss fell in Indonesia and Malaysia last year – signs that government policies to curb deforestation can work.

(Adapted from newscientist.com)

Which best serves as the title for the passage?

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.

Have you ever wondered where museums get the works and relics that they put on display? If the museum is sponsored by the government, then the relics were probably collected under special laws that protect historical treasures related to that country. However, not all museums are sponsored by the government. Sometimes a private collector decides to set up a museum so that the public can view the works or relics in his or her collection. Since the 1990s, more and more of these museums set up by private collectors have sprung up in China. Typically, these private museums are small, but they give visitors the chance to see works and relics not found anywhere else.

Songtang Li is one such collector who has put part of his private collection on display for the public. In 2001, Li opened his museum in an old 18th century house in Beijing. The museum displays some of the best examples of Chinese folk art he has collected over his lifetime.

Li began collecting folk art sculptures when he was young. Thus began Li’s lifetime hobby of visiting demolition sites and collecting pieces of sculpture or decorative architecture. Anything that he was allowed to take away would end up in his collection. In the late 1970s, China underwent major economic reforms. At that time, Beijing started widespread demolition and rebuilding across the city. According to Li, more than ninety percent of the old houses and temples in Beijing have since been torn down and replaced with modern buildings. Luckily, all of old Beijing’s architectural folk art has not been lost. Visitors to the Songtangzhai Folk Sculpture Museum can view some of the best relics Li rescued over the years.

(Adapted from Reading Challenge 3 by Casey Malarcher and Andrea Janzen)

Which could be the best title for the passage?